$180K in Just 75 Days

The 7 rules I follow to scale without burnout:

September 02, 2025

In the last 75 days, we collected $180,000 in cash.

That’s more profit than all of last year combined.

What changed?

I became a Leveraged Operator.

Here are the 7 principles that helped us get there:

1. Package the 20% that drives 80% of value:

We focused on the fastest wins for clients:

It became our Plug-and-Play Offer™️.

All it took was one week from idea to execution.

The result? $9K closed in 7 days.

2. Pick an ICP that prints results:

Switched from B2B founders (slow cycles) to lean expert-led service businesses.

Sales cycles cut in half, close rate hit 30%, and clients got better results too.

3. Don’t wait to launch:

We had 80% of the system ready.

Then built the rest on the fly.

Speed beats perfection every time.

4. Get paid for your mind, not your time:

$9K+ upfront payments replaced $5K/month retainers.

Why? Buyers saw the value.

No more renting growth. It’s a system they actually own.

5. Build to buy back time:

I got back an entire day per week.

6. Solve more problems:

We don’t just do lead gen.

We help scale with sales, systems, and consistency.

That’s why we’re sticky.

7. Build an unfair advantage through your founder brand:

3.5 years of posts. 900+ content pieces. $1M+ sold via LinkedIn

This isn’t an overnight success. It’s leverage, built over time.

This loop might only last another 6 months.

You can keep grinding…

Or you can step into the leveraged lane and get paid more for your mind, not your time.

The future is built by operators who own systems, not ones who rent growth.

Want me to audit your setup?

Reply to this email with “Let’s build” and I’ll send back a mini-audit with 3 tactical moves you can run this week.

No fluff. Just leverage.

Catch you next week,

Luke

Founder, Atticus