How to become a content machine

Read time: 3 mins

Creating content is fun.

At least most of the time.

But when you do it consistently for a long time, it gets tiring. 

You run out of ideas and motivation.

Now add the client work to the equation. 

Me and my team writes LinkedIn posts, newsletters and sales emails for more than 10 clients.

+100 content pieces a week. 

Without any process, I would burn out in a day.

Luckily, I’ve developed a system that allows me to write dozens of content pieces without breaking a sweat.

Let’s get into it.;

1- Always look for inspiration & have an idea bank

Don’t consume mindlessly. 

Have a weekly set time for consuming content in your niche.

Videos, short posts, research, newsletters etc.

Then, find out what is viral and working. 

You can use Taplio, Aware, TweetHunter, Youtube Analytics etc.

Think about how you can use that content on your own while consuming.

2- Create a content calendar

There is nothing worse than not knowing what to post.

Know your content pillars, and distribute them across the week.

For example;

Broad generic topic in a carousel format on Monday,

A client success story in text format on Saturday.

So that you know what to create for a specific day.

3- Batch content creation

Don’t wait for the inspiration to hit. Batch-create the copy and visuals for all the posts of a niche/client in one sitting.

This will allow you to have a backlog of content as well, so if any emergency comes up, you’ll have a chance to not create for some time.

A further tactic here would be creating similar types of content on the same day.

E.g; YouTube scripts on Tuesday, Twitter threads on Friday

4- Edit after you write

Don’t jump on editing immediately.

Finish writing your content, close your computer, and wait for a day.

With a fresh mind, sit for editing the next day and aim to reduce as many words as possible.

5- Schedule beforehand

Schedule your posts at least a week before.

Believe me, you’ll miss some days if you are posting simultaneously. 

Having a week of posts ready and scheduled will give you a peace of mind.

I’ve been creating content for over 2 years now.

Thousands of posts, tens of thousands of words.

After dozens of experimentation, I’ve realized one thing:

🚫 No complex funnel or workflow,

✅Only a simple repeatable process.

Are you having hard time creating a consistent content schedule?

I can help. 

Book a call from here, and we’ll sort it out.

Until next week,

Luke