Before You Hire Another SDR, Read This:

Old Playbook Thinking:

Raise capital, hire SDRs, expect pipeline to magically appear.

It’s the same GTM formula most teams are still running.

But here’s the reality:

60%+ of SDRs underperform.

And when they do?

Your team slows down. Your costs go up. Your pipeline stalls.

Because you're scaling bodies, not results.

More Reps = More Friction:

With every rep, you add:

• Another onboarding ramp

• Another playbook to track

• Another layer of oversight

• More burn, less return

It doesn’t scale. It sprawls.

And your CAC balloons while your speed drops.

What the Best Teams Are Doing Instead:

We work with 40+ B2B teams.

Here’s what’s actually working:

Lean GTM teams.

5–6 core people. 1–2 top-performing reps

The rest is systematized.

Here’s Our Setup That Drives 30–50+ SQLs/Month:

Trained AI SDRs:

Scraping. Research. First touches. Instant scale.

Human reps focused on selling:

No admin. No manual outreach. Just conversions.

A “no-brainer” offer:

An offer that's so dialed in, you’d feel stupid saying no.

That combo results in:

• Lower CAC

• More calls booked

• More deals closed

• Fewer meetings wasted

The Future GTM Stack: Leverage > Labor

We’re not saying humans are out.

We’re saying they need leverage.

Systems that multiply their output.

So every rep performs like three.

More headcount won’t fix your funnel.

More leverage will.

So ask yourself something before you hire more SDRs:

“Can a system do this better?”

If the answer is yes… build the system first.

Then staff it lean.

Want us to audit your current GTM stack?

Reply “Let’s build.”

We’ll send you 3 places you’re bleeding leads (and how to fix them fast).

Until then,

Luke

Founder, Atticus