Everyone is losing their minds over the new LinkedIn algorithm.

Hey friend,

LinkedIn is looking bleak at the moment.

70-80% drop in reach for creators.

AI is clogging up the feed.

No idea if all those years you spent building there have vanished into thin air.

That’s exactly how I felt at the start of 2026.

The game has changed… and the wild thing is, most people are still using the 2024 playbook and wondering why they are no longer getting results.

After working with 15 of my clients this year. And seeing we are actually booking the same if not more pipeline despite tanking reach. I felt a sense of duty to share the following with you guys…

Here’s every change i’ve seen with the new algorithm and how you can adapt to gain an unfair advantage.

1)Random pictures < relevant media

No longer can you post a random selfie to “boost reach”. It literally makes zero difference now. The real change? LinkedIn is now prioritising content with “relevant media”. This is essentially anything that aids the understanding of the post itself. Frameworks paired with flow diagrams are crushing. Story posts paired with a before and after picture deepen emotion (Adam Robinson).

The litmus test here is simple. If your picture isn’t relevant to the post, it doesn’t need one. 

2) Posts last 48 hours < posts last weeks in the feed

2024/25 saw posts hit peak velocity in 24–48 hours and then slowly decline. Now the algorithm has moved towards prioritising evergreen content. How to adapt? Reduce your “recent news” content around events and increase your production of content that provides timeless insight regardless of the time or month it’s read in. That will ensure your posts continue to drive impressions and conversions back to you in the feed. Get this right and you only need a few bangers to drive pipeline for the year. 5 of my founder teardown posts made up about 25% of my monthly reach despite being posts from 6 months ago.

3) Your profile, content and offer have to be aligned to drive reach

You used to be able to post about anything and get substantial reach. Now LinkedIn is looking to showcase authorities in specific niches. If your content doesn’t match the positioning on your profile, LinkedIn is more likely to label your content as “this person doesn’t usually talk about this so they can’t be an expert” and show less of it. How to fix this? Stay in your lane. Go deep, not wide, with your content pillars. For me, I’m all about helping agency founders drive pipeline. That positioning is present in my cover, my about section, my website and my posts. Keeping everything aligned helps ensure your posts have the best possible chance of staying in the feed (cited from a Jodie Cook Forbes article and bolstered by Chris Donnelly).

4) If AI can write it, it’s not good enough

Everyone is using GPTs and Claude. And now everyone’s a writer. The problem is AI will always deviate towards the mean of what it thinks “good content” should look like. That’s leading to a feed clogged with mediocre content. First rule, if AI can write your idea, it’s not good enough. AI can help with phrasing, but you should be leveraging your human brain and your expertise. The easiest shift is to stop generic how-to content and reframe everything through the lens of “How I do this”. Even this post is an example. AI can help structure it, but I’m adding real stories from my world. That’s not something another person can copy.

5) There’s no such thing as a golden posting hour

Stop obsessing over the perfect time. Chris Donnelly examined and analysed 350,000 posts and found there was no specific time that made posts bang or flop. The only thing that matters is showing up at the same time for your audience consistently so they know where to look for you in the feed. Random posting will kill your visibility and suppress reach even further if you don’t get consistent.

 6) You’re prioritising the wrong CTAs for growth

 It used to be follows and reshares that drove reach. Now it’s all about SAVES. How many people enjoyed your content enough to want to come back to it later. This signals higher dwell time too. This isn’t just about asking for saves though. It’s about how well your hook communicates the message of the post and how evergreen the structure is so people can actually use it later. But if you want a short-term plaster, simply asking for a save will still move the needle even if you don’t fix the content upstream.

 7) You’re still only using one profile

One profile is capping your reach. Most accounts have fallen by ~70% and there’s a ceiling to how much leverage a single account can give you. You can’t post 10x a day. Anything beyond 1–2 posts hits diminishing returns. To solve this for your agency, it’s about proving out one founder profile first. Once that’s driving engagers and pipeline, you layer in an employee generated content motion to create an echo chamber. People can’t escape your agency in the feed. That means more touch points, more trust and higher conversion as a result.

The creators who understand this are already accelerating and continuing to win in the feed. Those who haven’t adapted are quietly closing up shop and fading into irrelevance.

 Sink or swim. ne Had Told Me )

P.S. - Want the system 100+ agency owners have used to drive over $130,000,000 in pipeline from LinkedIn? Click here.