How one LinkedIn profile generated $1.4M and 12M views

In the last 4 years, my content has generated:

• 12,000,000 views

• 74,000 followers

• $1,400,000 in revenue

All from one LinkedIn profile.

Named multiple times among the Top 5 UK Favikon Influencers for marketing and lead generation.

And in just the last 4 months, we tripled our growth at Atticus, closing $260,000 from LinkedIn alone.

So I audited every piece of content from the past 4 months to break down why and how it works.

Post Structure

Every post of mine serves one goal:

What does my client need to believe in order to buy from me?

The structure is simple:

Hook → Background → Twist the Knife → Insight → CTA

Hook:

Polarizing, often contrarian.

It grabs attention and relates directly to themes tied to my offer.

• TOFU: AI trends and mindset shifts

• MOFU: Posts that call out “service owners” or showcase results

• BOFU: Direct pain points my ICP faces

Background: I explain why it matters, the cost of ignoring the problem.

Twist the Knife: I make the risk of staying the same crystal clear.

Insight: I don’t give “how-to” guides, as they attract DIYers. Instead, I focus on why something matters and what drives results, leaving readers thinking:

“How does Luke do this? I should talk to him.”

Call to Action: No post ends without one.

• TOFU CTA: “Follow for more.”

• MOFU CTA: Pushes to YouTube.

• BOFU CTA: Prompts a DM or call-to-action like “DM me ‘grow.’”

Posting Strategy

TOFU: Awareness

I focus on conversations already happening in my audience’s mind.

AI moves fast, so I report trends, new tools, and ideas I’m actually using.

When I post less TOFU content, impressions drop. So I’m doubling down on trend-led posts that open loops.

MOFU: Insight + Authority

Two key types here:

• Insight content: Big ideas my audience must believe before buying (like the “leveraged operator” or “building for profit”).

• Authority content: Real results from me or clients, wrapped in a story and perspective.

This builds trust without ever needing to “sell.”

BOFU: Conversion

Bottom-of-funnel is simple:

Direct hand-raisers: Posts that call out a pain point, explain the “why,” and invite readers to act.

Case studies: Screenshots and proof.

Competitors talk about results. We show them.

If you want your content to perform like a system, you need to think like an engineer.

Each post has a function — awareness, belief shift, or conversion.

Most creators wing it. Operators build it.

Want to turn your content into a predictable client engine?

Reply to this email with the word “GROW,” and we’ll show you how we build founder-led systems that drive 5–10 deals per month.

(Only 3 client slots left for 2025)

Talk soon,

Luke Shalom
Founder at Atticus