How We 5× Our DM Replies

I Thought I Was Mr. Organic

I posted every day.

Fed the algorithm.

Trusted that consistency compounds.

And it does—until the post dies in the feed.

Even top-performing posts only live a few days.

Then they’re gone.

So I tried something new.

And it 5×’d our reply rate.

Here’s What We Did (And Why It Worked)

A mentor said to me:

“Why not put £100 behind the content that’s already working?”

Simple. But genius.

We ran the play, step-by-step:

1. Find High-Intent Posts:

We filtered for the top 10% of posts that had driven actual MQLs. No fluff metrics.

2. Wait for Organic to Peak:

Let each post sit for ~10 days so engagement could settle.

3. Boost to Our ICP:

We spent £100–£200 to amplify those posts specifically to our ICP.

4. Scrape the Warm Leads:

Using PhantomBuster + Breakcold, we pulled the list of people who engaged.

5. Personalized Follow-Up via AI SDRs:

Routed them through Clay and had AI SDRs send relevant, human-sounding DMs.

The Results?

• 5× increase in reply rates

• Warm convos within 48 hours

• 15+ SQLs from one boosted post

• Zero cold ads and zero lead magnets

It turned one piece of content into a conversion engine.

The Big Mistake Most Teams Make

They treat paid as a reach tool.

We treat it as a conversion tool.

Don’t boost for views.

Boost to create contextual entry points.

Because you already have content that works.

Now stretch the lifespan, scrape the leads, and close the loop.

Here's the Play in Simple Terms:

1. Identify top-performing content

2. Put £100 behind it

3. Scrape the warm engagement

4. Route to your SDR or agent

5. Send signal-based DMs

6. Book real calls

Simple. Scalable. Zero cold starts.

Want Our Exact Workflow?

We’ve turned this into a replicable system for clients, too.

Want a copy?

Reply to this email with the word “BOOST” and I’ll send the doc straight to your inbox.

And just so you know, we’ve only got a few more spots left this summer. So grab it while you still can.

Catch you soon,

Luke

Founder, Atticus