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From $0 to $144K in 90 Days Without Ads or a Team

Here's how:

Author

Aiza Torres
July 29, 2025

The Before State: Burnout and Plateau

Our client J was doing everything:

  • Writing her own content on weekends

  • Running her client programs full-time

  • Manually chasing leads in DMs

She told me:

“I’m working every day just to take home $250K, but I know I’m heading straight into burnout.”

She wanted a $500K year.

The plan? Fill two $250K cohort offers.

But the way she was working wasn’t scalable.

The System That Changed Everything:

We installed a lean 3-layer system:

  1. Position: Rework her offer to speak to a measurable transformation

  2. Attract: Build belief-shifting content that sells before the pitch

  3. Convert: AI-powered outbound engine that books calls predictably

90 days later, she had:

  • 62 qualified sales calls

  • 1 cohort filled

  • $144,000 closed revenue

  • 10× ROI

And the best part was, it only took 30 minutes/day to manage.

Here’s how each phase worked:

Phase 1: Position to Stand Out

Most founders jump into content or outreach without a crystal-clear offer.

We started by talking to J’s past clients and asking:

  • Why did you say yes?

  • What outcome mattered most?

  • What changed after working together?

The breakthrough?

She had been selling her time — but clients valued the paid public speaking results.

So we repositioned her offer:

“I help high-level women land paid speaking gigs at major brands within 12 months — or I support them until they do.”

Then, we rebuilt her LinkedIn like a landing page:

  • Banner

  • Headline

  • CTA

  • Proof

Leads started messaging her directly within days.

Phase 2: Attract with Thought Leadership

For 9 months, she posted “value” tips... and got crickets.

So we changed the game.

First, we mapped her thought leadership:

  • What’s broken in her niche

  • Why it’s still broken

  • How her method solves it

  • What her buyer must believe

Then we created a 6-month content plan and plugged it into our AI engine.

It was trained on her voice, tone, phrasing, and unique POV.

Now?

  • She opens her content calendar

  • Picks the day’s idea

  • AI writes it

  • She posts in under 15 minutes

No ghostwriter. No burnout.

Just authority content that converts.

Phase 3: Convert Attention Into Sales

Great content isn’t enough if you can’t convert attention into calls.

So we launched her AI outbound engine:

  • A LinkedIn SDR agent trained in her tone

  • Sends 25 ICP connections/day

  • Sends 40 personalized InMails triggered by buyer activity

  • Sends 40 follow-ups to engaged leads

Fully automated. Fully personalized.

All routed into one inbox and checked once per day.

Within weeks, she had:

  • Eliminated manual DMs

  • 10–20 qualified calls booked/month

  • Equivalent of a 5-person team in 30 mins/day8

The Results:

✅ 62 qualified calls

✅ $144K revenue

✅ 2–3× pipeline

✅ 10× ROI

✅ 0 burnout

✅ No sales team, no funnels, no fluff

All powered by a simple, scalable system.

Want to Do the Same?

Just reply to this email with the word ENGINE, and I’ll send over the full system checklist J used to scale from $0 to $144K so you can build the same system for your own business.

Until next time,

Luke

Founder, Atticussiness Lessons (I Wish Someone Had Told Me )