I Failed 6 Times Before Hitting $30K Profit Months

THE BACKSTORY:

Everyone sees the 6-figure business now. But what they don’t see?

• The parties that made no profit

• The startup that died in 90 days

• The YouTube channel with 2 loyal viewers

• The boss who said “Sales isn’t for you”

• The side hustle that got me fired

• The years of quiet building with no applause

Before $30K profit months, I failed. A lot.

But each one built the momentum I’m riding now.

FAILURES AND LESSONS:

1. Nightlife Events Company (Age 22)

We packed 1,000+ people into clubs.

Looked impressive on the outside.

But after costs? Zero profit. And a party that paid no one.

2. First Start-up Job (Age 23)

I quit a solid job to join my best friend’s software startup.

Fired in 3 months. It crashed fast.

Still mates. Still worth the lesson.

3.YouTube Channel Launch (Age 24)

I launched a men’s self-dev channel.

But it got zero traction – except from Mum and Grandma.

Views were low and confidence was even lower.

4. Missed Quota in Tech Sales (Age 25)

Joined a California SaaS company.

Missed my targets. My manager said:

“Sales isn’t for you.”

Maybe he was right. But maybe I just wasn’t in the right lane yet.

5. Fired for My Side Hustle (Age 26)

Got a remote role under a LinkedIn influencer.

At the same time, I started my own agency quietly: Grow Solo.

CEO gave me a choice: build it for them… or leave.

I left.

6. Ghost Operator While Building Quietly (Later that Year)

Head of Sales at a 7-figure content agency.

Learned the game while building my own system behind the scenes.

WHY THIS STILL WORKED:

Every failure was a rep.

Every misstep was a test flight.

I didn’t win despite the failures.

I won because of them.

What looks like a clean $30K/month now was years of falling flat on my face.

But I didn’t stop.

And eventually, the system clicked.

It reminds me of a line I come back to often:

“Just when you think it’s all over, that will be the beginning.”

– Tim Ferriss

If you’re in the messy middle, don’t tap out.

The thing that breaks you might be the thing that builds you.

THE FINAL WORD:

You don’t need a perfect plan.

You just need a brutal level of persistence.

I failed 6 times and still built the thing I dreamed of.

Keep going.

Want Me to Audit Your LinkedIn Setup?

Drop me a reply with “Let’s build.”

I’ll send back a mini-audit with 3 tactical moves you can run this week.

No fluff. Just fire.

Catch you next week,

Luke

Founder, Atticus