Social Selling that scaled our agency to 500K ARR

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Most Founders and Executives leave millions of revenue on the table.

They invest ALL their time into posting content.

But struggle to generate high-quality leads for their business.

When your impression numbers and audience size are minuscule….

Scaling your company with content alone is impossible.

Here’s why:

1. You can’t guarantee that a high-level decision-maker will come through as an inbound lead.

• 80% of the VPs and C-level Executives we serve come from outbound.

• These people aren’t chronically online on LinkedIn.

• So the chances of them reading your post are slim.

2. Leads aren’t going to fall into your lap, especially if you’re just starting out on LinkedIn.

• You’ll be waiting years before this even happens.

• Not everyone who follows you is going to read your content.

It’s just not realistic.

Look, I’m a Favikon Top 10 UK LinkedIn Creator with 55k followers.

This puts me at the top 1%.

Yet content alone brings me just 10 sales qualified leads a month.

This pales in comparison to our outbound.

Posting content alone on LinkedIn will get you CLAPS, not revenue.

More engagement isn’t going to result in more conversion.

(Especially if the wrong people are engaging on your profile)

The gurus are bullshitting you, plain and simple.

They’ve grossly misrepresented how much WORK it actually takes to unlock mass revenue growth.

To generate consistent revenue on LinkedIn,

you need a Social Selling System that covers both INBOUND + Warm and Cold OUTBOUND.

Inbound alone won’t generate enough demand.

You need a foolproof strategy that converts your LinkedIn engagement into business meetings.

Or what we call warm outbound.

Warm Outbound means reaching out to the people who’ve demonstrated buyer intent.

These signals include:

— Likes (low buyer intent)

— Comments (low buyer intent)

— Follows (medium buyer intent)

— Profile Views (high buyer intent)

— Connections (highest buyer intent)

We start conversations with warm leads every single day.

One of the best advantages of outbound is the ability to target ultra-specific audience demographics.

(This is way more difficult with inbound)

You can focus on companies with specific revenue levels that align with your offers.

So you aren’t wasting your time speaking with prospects who can’t afford you.

But warm outbound alone doesn’t guarantee that you’ll be speaking to your desired ICPs.

You need to complement this with Cold Outbound.

This means speaking to prospects who HAVEN’T demonstrated buyer intent…

BUT would be an ideal fit for your services.

Cold Outbound makes up at least 50% of our business.

We spend at least 3-4 hours DAILY prospecting.

And send between 60-70 messages daily to prospects with Sales Navigator.

If you’re not already using Sales Navigator, you’re missing out.

Sales Navigator offers real-time, detailed insights into companies and contacts.

It allows you to target the right buyers efficiently.

(With no limits)

What’s great about Sales Nav is the ability to filter by revenue and connections.

We typically target C-level Execs in 7-8 figure companies through:

→ 30 mini threads daily with 1st connections

→ 40 Sales Nav messages to 2nd connections

→ Profile views

But here’s where 99% of people fail:

They don’t have a repeatable DM sequence for cold outbound that triggers conversion.

Countering buyer objections and displaying social proof is great.

But they aren’t critical pieces of the puzzle that moves the needle from interest to conversion.

And most sales conversations I see are crap.

I’ll give you an example.

Let’s say you’re a Fitness Coach.

You can’t go to your prospect and ask:

“Hey Sandra, I’m a PT helping busy professionals like you lose weight. Curious about what they’re doing now to lose weight?”

You’ll simply hit a plateau.

Here’s how I guarantee the conversation would go:

Prospect: Yes I’ve thought of it. I’ve tried losing weight on my own. I go to HIIT classes.

You: Yeah, I can see why it wasn’t working out for you. HITT isn’t the most effective way to lose weight. Can I ask what’s your biggest struggle with weight loss at the moment?

Prospect: I mean it’s going fine for me. I’m still losing weight, but just not at a pace I want.

You: This makes sense. I speak to busy founders who go through the same. Mind if I share a quick tip?

(This is sloppy)

You’ll either annoy your prospects.

Or they’ll end up ghosting you.

Having your prospect talk about their problems is the worst thing you can do.

People HATE opening up.

You’ve got to open the conversation by getting them to reflect on the NEED of your service/product.

Here’s what this looks like:

“Hey Sandra, ever thought how much your life would change if you became mentally stronger and physically fitter?”

THIS is how you flip the conversation on its head.

By making your buyer go from cold to hot.

It’s what I call the ‘Flip’.

The Flip happens when your prospect becomes genuinely excited and curious about your service.

It’s how you mobilise the prospect to wonder ‘How?’

“How do you do that?”

The ‘How’ question is when your prospect has been won over.

Congrats, you’re now one step closer to booking the sales meeting.

This is the GOLDEN realisation that’s helped build our entire company to half a million ARR in just 12 months.

(And helped scale our clients to $1.2M in revenue)

Your prospect needs to be interested in driving the sale.

Simply asking qualifying questions isn’t enough because it triggers people’s defenses.

And social proof alone isn’t effective unless it’s tied to goals.

Firing off generic messages to prospects isn’t going to net you revenue either.

Yes, you have to send connection requests and messages daily.

But you need to be smart and strategic about them.

Every conversation should follow this pattern:

Open Question > Challenger Line > Goals > Goals Behind Goals > Pain > Solutions Tried > Client Success Story = Meeting Booked.

Guide your prospects to the realisation that they NEED your service.

Our prospects do still talk about their problems:

But it’s never in a negative sense.

Instead, we ask them what they like about our approach compared to theirs.

This helps us position our service as the solution towards their desired future state.

Remember: You can’t just post and hope for the best.

That’s a mug’s game.

You need a strategy that turns your engagement into qualified sales meetings.

AND you need a DM sequence that flips the sales conversation on its head:

Galvanising your prospects to ask you ‘HOW’ so they end up driving the sales conversation.

Now before I sign off, let’s clarify something.

Prospecting is time-consuming.

Why?

If you want revenues in the millions…

You can’t rely on just 3-6 SQLs per month.

You need a lot more.

If you’re a mid-market company, you’d need 10-20 SQLs per month.

This means you have to prospect strategically at scale.

You also need to activate your inbound channel by scaling your content production.

Buyers are going to run their pre-discovery by checking through your profile and content.

(Even before deciding whether replying you is worth their time)

So I’ll leave you with this question:

Do you have the time to spend 3-4 hours daily prospecting?

(On top of producing content?)

If you’re a founder with a 7-8 figure company who’s answered ‘No’,

then you need our SDRaas.

Grow Solo helps you turn industry expertise into predictable pipeline by:

— Producing industry-specific content that positions you as a thought leader

— Activating our signature Social Selling system that converts your cold contacts into buyers

If this sounds good, book a call in my featured section here.

P.S. I’m also opening my coaching slots to a small number of people.

Grow Solo readers, you’re the first ones to know about this.

Whether you’re looking to learn how to create content that builds trust and converts at scale….

Or how to implement social selling the right way.

You’ll leave my coaching feeling clearer and more confident in your business.

Reply to this email if you’re interested.

Until then,

Luke.