The $200,000 Difference One System Made

A few months ago, I sat down with my client Joya Dass to review her numbers.

Same expertise. Same market. Same offer.

But her business looked completely different than it did a year earlier.

In 2025 alone, she added over $200,000 in revenue and crossed $350,000 total, without adding more hours or more headcount.

The difference wasn’t effort. It was infrastructure.

Before we rebuilt her system, Joya was doing what most successful consultants do:

• Posting consistently

• Taking calls

• Following up manually

• Relying on referrals and bursts of attention

It worked… until it didn’t.

Leads were inconsistent. DMs took hours. Good months were followed by quiet ones.

So we rebuilt everything around one goal:

Predictable demand.

Step 1: Traffic That Actually Compounds

Joya’s business now pulls in over 100,000 views per month, mostly from LinkedIn.

Not from hacks or virality. From clarity.

Her content is built around:

• Clear keywords like public speaking and authority brand building for women

• Daily posting with intention

• One to two reach posts per week grounded in lived experience

But the real shift was reframe content. Instead of educating, her posts change how buyers think.

She uses:

• Authority frameworks that show her process

• Contrarian takes that challenge outdated beliefs

That alone drives 10 to 20 qualified leads every week from LinkedIn.

Same platform. Different outcome.

Step 2: Removing Herself From DMs

Next, we replaced manual outreach with an AI-led outbound system. Before, Joya was spending hours a day on messages. Now, the system runs without her.

The stack:

• Sales Navigator for clean prospecting

• Ocean.io for lookalike scoring

• Filters optimized for women most likely to respond

• Valley AI SDR trained in her voice

• Proven messaging pulled from past wins

• A setter trained to run the system end-to-end

By week eight, response rates reached 30-60%, and Joya was able to step out of DMs completely.

Step 3: Turning Attention Into Booked Calls

One LinkedIn profile now drives 40 to 50 booked calls per month. Two things made the difference.

1. Weekly workshops that let prospects experience her coaching before sales.

2. Strict qualification, where she only takes calls with:

• Women doing $250K+ ARR

• Clear, solvable problems

• Willingness to invest

In the last 60 days alone, this flow closed four high-ticket clients directly from LinkedIn.

The Real Lesson

Joya didn’t work harder. She stopped relying on effort and started relying on a system. One that:

• Brings traffic consistently

• Warms buyers before outreach

• Filters out bad-fit calls

• Runs without founder burnout

That’s the difference between hoping January is strong and knowing it will be.

Want to grow like Joya in 2026?

We have one client slot left before year end.

For this intake, we’re running a compressed implementation designed to get a founder’s demand engine live before Q1.

This is not our full program. It’s a shorter build focused on speed to pipeline and core system setup. Our full engagement includes deeper testing, iteration, and scale support over a longer timeline.

If you want something live fast, and you’re ready to execute, this is for you.

DM “SPRINT” on LinkedIn or simply reply to this email to grab the last slot.

Luke
Founder at Atticus