The $500 Mistake

I flew back from Colombia this week to London.

Economy class (Yikes). As the bread winner for my misses and I it was two seats for around $5500 (she’s worth it).

I had the option to upgrade us both to premium seats for an extra $500.

I didn't take it.

I sat there for 12 hours with my knees against the seat in front of me, regretting that decision every single minute.

I saved the cash. But I paid for it in misery.

In that moment, I would have paid double just to fix it.

I see founders doing this exact math in their business every day.

They try to save on the "upgrade."

They use ChatGPT to write generic content because it’s free.

They use cheap automation tools and mess up the targeting because they want to save the setup fee.

They think they are saving money.

But they are paying for it with 100-hour weeks of "trying to figure it out."

They pay for it with bad calls from prospects who aren't qualified.

They pay for it with the opportunity cost of the deals they missed while they were playing around with prompt engineering.

The alternative usually isn't much better.

You hire an agency. You pay them $5k/month. They get you results.

But the second you stop paying, the results stop.

You were renting the pilot. You didn't learn how to fly the plane. And you certainly don't own the jet.

There is a third option.

I call it "Done Accelerated With You."

We build the content and outbound infrastructure.

We run it. We validate it. We make sure it's actually pulling deal flow.

Then, we hand the keys over to you.

You don't rent the system. You own it.

You avoid the 6-month learning curve of DIY (The Economy Seat).

You avoid the forever-costs of a retainer agency (The Rental).

You get a scalable sales asset installed in your business that takes less than 30 minutes a day to manage.

If you are tired of the cramped legs and wasted hours, reply 'system' and I'll send over the details on how we build this out.

Luke