The LinkedIn funnel that added $200K in 60 days

In the last 2 months, our agency funnel added $200,000 in revenue.

And it’s now generating 30–50 sales-qualified leads every month.

This week in The Playbook, I’m giving you the full teardown of how it works. The entire system is built around one thing: 

Turning content into conversations.

No guesswork. Just repeatable steps that bring pipeline through the door.

THE PLAY

 Here is our 3-part funnel for predictable pipeline:

Part 1: Inbound Content Engine

Every week, 350,000–500,000 people see our content. Here’s what we post to create that visibility: 

• CEO strategy teardowns

• Visual frameworks

• Lead magnet posts with “comment to get it” offers

• Client wins and results

• Personal growth stories 

This mix keeps our reach high and interest targeted. And we track which posts drive the most MQLs and SQLs:

• MQLs = Likes, comments, or views from ICPs

• SQLs = Booked calls via LinkedIn or Calendly

Each month, we double down on what’s converting and cut what isn’t. This keeps quality high without burning time. 

Part 2: Lead Capture + Outbound

Content pulls the right people in. But it's the follow-up that converts them. Here’s how we move from attention to action:

• SDR and I sit in DMs to start convos with engagers

• Breakcold helps us nurture through comments

• We ask polarity-shifting questions to spark replies

• Qualified leads get invited to a Zoom call

We also layer outbound with Sales Navigator:

• Monthly lists filtered by funding round or job changes

• 720 open profile messages per month

• It adds cold outreach volume on top of the warm leads 

And we run cold email too:

• LinkedIn + Navigator to pull the data

• Prospeo.io and Clay for enrichment

• Smartlead to send

• Valley.AI to identify and follow up with website visitors

More relevant touchpoints mean more replies.

Simple as that.

Part 3: Paid Retargeting

Organic content does the heavy lifting, while paid spend gives it a second life. Each month, we boost top-performing posts with LinkedIn ads.

• £100 spend = 5,000 to 15,000 extra impressions

• Targeted at tech and software companies

• SDR jumps on engagement and books calls

It keeps us top of mind and gives our content a longer runway. 

WHY THIS WORKS 

Most funnels focus too much on top-of-funnel activity. This one treats the funnel as a flywheel.

• Content creates trust

• Outbound turns interest into meetings

• Paid ads fuel what’s already working

Each part feeds the next. That’s what makes it scale.

STEAL THIS PLAY

→ Create content that sparks curiosity, not just views.

→ Follow up fast, and make the DM feel like a conversation.

→ Stack outbound volume on top of warm engagement.

→ Retarget winners. Don’t guess. Just amplify what’s proven.

The Final Word

The best funnels aren’t complex. They’re consistent. This one has been working for months and still compounds every week. 

If you want me to audit your current funnel, drop me an email. 

I’ll take a look and tell you what I’d fix first. 

Catch you next week,

Luke
CEO, Atticus