How I use AI to Turn Posts Into Clients:

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Read time: 4 mins

Hola Amigo!

Welcome back to Grow Solo Saturday… Proven tips to build and monetize your personal brand!

Today’s newsletter is a VALUE BOMB. To be honest I thought twice about releasing this one…

I’m about to give away one of my under the counter LinkedIn content playbooks (my competitors will steal this).

I will teach you how to use AI to power up your LinkedIn content and turn posts into paying clients.

Why should you want to learn this?

Because AI is the single handed greatest opportunity of the century to turn even the most unconfident scribbler into a highly effective digital writer.

Unfortunately, many of you struggle to utilize AI effectively in your content creation process.

“I have no time to work out how AI can help me!”

You are swamped with tasks in your business. Or in the office with your nose to the grindstone every day.

Hustling. Grinding.

Clients are on your WhatsApp each day peppering you with “what’s going on with the work?”, “where are my leads !?” and my favourite “when’s that deal closing?!”.

Just another day in paradise…;)

Let’s be honest:

LinkedIn content creation often falls by the wayside, simply due to lack of time.

Other reasons Include:

Reason #1: Lack of Content Ideas

Showing up everyday with fresh, engaging content that appeals to your audience consistently feels like running on a hamster wheel, careering ever closer to burnout.

Reason #2: No idea how to go beyond ChatGPT’s basic output

You may have tried ChatGPT in the past, but the output resembled a shiny turd with a sprinkling of automaton on top.

Reason #3: Lack of a content system creation

Many are complete beginners when it comes to building a personal brand on LinkedIn, let alone wielding the power of AI.

Reason #4: No content strategy to generate leads

In today’s newsletter I’m gonna walk you through the complete AI play book so you can finally create posts that can attract clients.

Using this technique:

-An outsourcing CEO 2xed his revenue in 3 months.

-One leader got his first multi-million pound lead in 8 days of posting on LinkedIn.

-A VP booked in two sales calls in two weeks of posting on LinkedIn for his side hustle.

You can do it too. Let’s dive in:

The AI-Powered Content Playbook for Turning Posts Into Clients:

Step 1: Define Your Hyper Focused Ideal Customer Profile (ICP)

First things first compadre…power up ChatGPT.

Identifying your ICP is the foundation of attracting your ideal client on LinkedIn.

To do this, use the AI to ask qualifying questions.

For example use the prompt:

"ChatGPT, please ask me some questions to help identify my Ideal Customer Profile.

Context: {insert context}

Elevator pitch: {insert pitch}”

Once you answer these, you'll have a solid understanding of who your ICP is.

Feed GPT the answers and hit “enter”:

GPT has now produced a detailed Ideal Client Persona for you!

Step 2: Create an Avatar

The common mistake here is not visualizing your Hyper Focused ICP.

It's crucial to create a marketing avatar - a visual representation of your ICP.

This will make your content strategy more targeted and effective at attracting your dream client.

Ask the AI:

"ChatGPT, help me create a detailed marketing avatar based on my Ideal Customer Profile."

The output:

Ok, now you know exactly who you are creating your content for.

But why is this critical to creating content that CONVERTS?

You know it already…

Remember the Grow Solo Equation:

{Reader Pain, Opportunity or Desire} + {Inject yourself as the solution} = Content that converts!

But how do you create a content strategy quickly which is going to set up an inbound lead system aimed at your Hyperfocused ICP?

Don’t worry our AI buddy has you covered…

Step 3: Building your endless idea generation machine

The light at the end of the tunnel starts appearing here.

With your avatar in place, you can use AI to generate TOFU, MOFU, and BOFU content ideas (if you don’t know what these words mean please go back and read last week's episode!).

For instance:

"ChatGPT, you have the knowledge of an expert inbound marketer, you have intimate knowledge of writing content that will cover TOFU, MOFU, BOFU - bringing a prospect unaware of a person on LinkedIn to coming through the funnel all the way to reaching out in a direct message. Reflect on our avatar and how the inbound marketing strategy could apply to John. Do not give an output.”

You do this to teach the AI the context for how you would like these ideas to be conveyed.

Now you have primed the AI to have an in depth grasp of your ICP and Avatar and the knowledge to generate content that will actually get you leads.

What’s next?

Let’s put our bot buddy to the test and create some post ideas using Dickie Bush’s Endless Content Machine Prompt:

“I am going to train you to become an Endless Idea Generation Machine.

Here's how it works: there are 4 types of ideas we can generate.

The 4 primary types of ideas are:

- Actionable

- Analytical

- Aspirational

- Anthropological

Then there are sub-topics within each of these buckets:

Actionable (here's how)

- Tips

- Tools

- Hacks

- Advice

- Resources

- Frameworks

- Ultimate Guides

- Curation (the best books/podcasts/threads)

Analytical (here's a breakdown)

- Trends

- Numbers

- Reasons

- Examples

- Teardowns

- Swipe files

Aspirational (yes, you can)

- Lessons

- Mistakes

- Reflections

- Personal stories

- Stories of growth

- Underrated traits

- Advice to past self

Anthropological (here’s why)

- Fears

- Failures

- Struggles

- Paradoxes

- Observations

- Comparisons

- Why others are wrong

- Why you’ve been misled

I am going to give you a Topic, an audience (FOR WHO), and an outcome that the audience desires (SO THAT), and you are going to generate 1 idea (written in the form of a headline) for each of these sub-topics above—organized the same way I have here.

Do you understand?”

Hit enter, wait for GPT to clarify its understanding.

Next prime GPT by doing the following:

TOPIC = {One Pain, Desire, Opportunity} (remember the equation!)

FOR = {Avatar}

SO THAT = {Inject your expertise as the solution}

This is about to blow your mind…

ChatGPT has helped us to create a whole month of lead generation content around the topic area our ICP wants to solve in under 5 seconds.

But Luke, which ideas should I pick?

Here’s what content strategy should look like for the month:

-Week 1 - TOFU + MOFU Posts

-Week 2 - TOFU + MOFU Posts

-Week 3 - MOFU Posts + BOFU (soft pitch, use a “P.S reach out if you want X”)

-Week 4 - MOFU + BOFU Posts (with a hard pitch Handraiser pitching your services.

Repeat. This isn’t law, try to A/B test each month.

Do more of what works, do less of what doesn’t.

It’s that simple.

This is how you get on your prospects radar, build trust with them and then finally encourage them to slide into your DMs.

Mid newsletter intermission!

Excited about a new course I’ll be joining next week…the 5-Day Launch Accelerator Challenge. I’ll be learning the secrets of how 9-figure marketers are growing their businesses with Zero Cost Marketing. Grab a seat and join me here.

Step 4: Post creation

Let’s select on of your post ideas, for example:

 “Tailored Advice for CEOs: Skyrocketing Your ROAS”

Next I open up AI Hook writing software Tribescaler:

I then copy and paste my hook from ChatGPT to spitball some ideas in the “hook refiner” window…

Next, go back to the Chat window and try the prompt:

“Hey ChatGPT you are a world class expert in {niche area}. You know and understand the principles of {topic area} and how they affect {avatar}. Please create a viral LinkedIn post for this idea using the copywriting framework: PAS - Point, Agitate, Solve (do not mention the acronyms in your output).

Here’s some relevant articles to pull from when writing the post: {relevant article link}

Hook idea to create: {insert hook here}:”

Let’s take a look at the output:

Check out the output. It’s likely pretty clinical and soulless.

No bueno.

Now it’s time to use your ACTUAL human brain to add the soul back into the AI copy…

Step 5: Edit your post like Hemingway!

Once you have edited your post it’s time to use ChatGPT to coach you to edit it like a world famous writer.

Input the following prompt into your box:

“Hey ChatGPT. Please can you coach me to improve a LinkedIn post I have written. You know Hemingway writing rules and can correct spelling and grammar."

Please help to improve this post: {insert post text}"

It’s ok, but it’s sounds dryer than British humour…

Drop the prompt: 

“Make the tone more informal; and use direct copy response techniques like "you" in the writing to address the ICP”.

Output:

Ok that’s actually not too bad…

Let’s put it together:

“CEOs: The Secret for 400% ROAS in 8 Weeks Revealed.

Discover 4 pieces of Tailored Advice to Skyrocket Your Return On Ad Spend:

Picture this: You're fueling your e-commerce engine with ad spend, but the expected growth is just not happening.

Do you feel the creeping anxiety? Worries about competitors stealing your customers, the fear that they've discovered some hidden secret?

The spiral of uncertainty begins, and it feels like you're stuck.

But what if I told you there's a way out?

Here are 4 actionable tips to skyrocket your ROAS:

1. Get familiar with your numbers: Grab hold of your current ROAS and paint a realistic target for improvement.

2. Welcome to trial and error: Not all ads hit the jackpot. But each one teaches you something. Test, learn, iterate.

3. Dive deep into your audience: Get to know their needs like the back of your hand, and how your product can satisfy those needs.

4. Harness the power of dynamic product ads: They've shown their might in driving conversions time and again.

By implementing these strategies, you'll breathe new life into your ad spend, and finally see the ROAS you've been dreaming of.

Thoughts?”

It’s not perfect. But it’s not a bad start.

IMPORTANT: Please for the love of LinkedIn do not post your output at this stage. This is only a rough plan for you to work off.

Don’t forget to inject human imperfection into your copy after creating!

That’s a wrap!

Today we learned how to create:

• A content strategy aimed at your ICP

• A mapped avatar to finally give you clarity on who you help

• A piece of content which is aimed at your ICP ready to attract clients

Make sure to keep the ChatGPT thread for the next time you wish to use it.

A simple “Reset prompt but retain your understanding of my avatar and ICP” will do.

If you enjoyed this newsletter, please reshare the link on LinkedIn.

Till next time amigo!

Peace,

Luke “Definitely Not a Robot” Shalom

When you are ready, there are 3 ways I can help you:

1. Ever thought about building and monetizing your LinkedIn with Done For You Personal Branding? Book a personal branding strategy call here to explore how Grow Solo can help. (Booked up to Mid-August - taking on clients for Q4 now)

2. Wanna learn how to turn content into cash? Book a 1-on-1 Consulting Call with me here.

3. Feature your business/product in my newsletter in front of 1785+ Founders, Solopreneurs and Creators. Send me a DM on LinkedIn.