Why I traded 2M views for $1M.

Three years ago, I was getting 2,000,000 views a month on LinkedIn.

Today, I get 250,000.

And I wouldn’t trade back for a second. Because back then, I was playing the reach game.

My posts were packed with likes, comments, and claps.

But my inbox was dry.

So, I added a Calendly link to my profile, crossed my fingers, and hoped for inbound leads.

A few trickled in. Most weren’t a fit.

That’s when I made a decision that changed everything.

THE PLAY

I stopped creating content for “growth.” And I started creating content for the buyers I actually wanted.

It wasn’t instant, and my reach tanked overnight.

 My content no longer resonated with the freelancers and general audience that had been inflating my engagement.

 But I kept going.

 Because, even though the numbers were down, something better was happening.

Qualified inbounds started to pick up. Slowly at first.

Then more. And more.

That was the signal.

So I tightened my approach again. 

THE STRATEGY

 I stopped guessing what to post and started treating LinkedIn like a revenue channel.

Here’s what changed:

✅ I mapped content pillars to what influencers of my ICP care about

✅ I built TOFU content for sales and GTM teams (who are more active than the CEOs themselves)

✅ I kept my BOFU content niche-specific, sharing frameworks that drive pipeline

That’s when it clicked.

The right people finally started seeing my content. Not just because I tagged them or targeted them. But because their teams were engaging first. 

And when your ICP’s team engages, your ICP sees the post.

That’s the shift most people miss.

WHAT I POSTED THAT WORKED

→ “How I generated predictable pipeline without SDRs.”

→ “The tech stack that drives 40–50 SQLs a month.” 

Practical, clear, no-BS frameworks for GTM execution.

It changed everything.

Now, I hear this in sales calls:

And I know we’re in the right inbox before I ever send a message.

That shift has led to over $1M closed from LinkedIn. All while posting less, reaching fewer people, and being way more focused.

CLIENT RESULTS USING THE SAME STRATEGY

🔹 Client B (Consulting Group, 5K Followers)
→ $740,000 driven from LinkedIn in 18 months

🔹 Client J (Leadership Consulting)
→ 10K followers, scaled a cohort, and closed $170,000 in 90 days

🔹 Client F (Product Development Agency)
→ Multiple six figures and featured in Forbes Hungary within a year

 None of them went viral.

They just got seen by the right people and built trust with every post.

THE FINAL WORD

If you want to turn content into clients, forget chasing reach.

Focus on this instead:

→ Speak to the people around your buyer
→ Earn trust by sharing real strategy
→ Make every post a step toward a conversation

Your views might dip. But your revenue won’t. 

Want to see the exact strategy that got these results? 

Drop me an email and I’ll walk you through it.

Until next week,

Luke
CEO, Atticus