Why Your Outbound is Failing

What Most Teams Get Wrong:

Most GTM teams obsess over:

• Subject lines

• Icebreakers

• Personalization tokens

They think better copy is the answer.

But here’s the truth:

If your prospect doesn’t care about what you’re solving, even the best copy in the world won’t save you.

That’s where 90% of outbound fails.

Good writing. Wrong person. No context. Wrong timing.

After 40+ B2B Outbound Builds, Here’s What We Learned:

The best-performing outbound?

It’s not the most creative.

It’s the most timely.

Signals that work:

• They just viewed your profile

• They liked a post on a relevant topic

• Their VP just left, and there’s a gap

• They’re hiring for a role your product supports

That’s not cold.

That’s context.

Great Outbound Starts Before the Message:

Most teams rush to the copy.

But elite outbound starts with inputs:

• Signals – What changed that creates urgency?

• Symptoms – What pain are they already feeling?

• Relevance – How do you connect your solution to both?

You can’t brute-force your way to pipeline anymore.

You need to be useful. And well-timed.

What We Do Instead:

Here’s what we run inside Atticus’ pipelines:

• Talk to clients directly – Learn the language of symptoms, not just pain points

• Track signals with AI SDRs – Profile views, post likes, funding news, hiring changes

• Warm with content first – Daily founder-led content that builds familiarity

• Comment first, DM later – Show up in their world before we send a single message

By the time we reach out?

We’re not random. We’re recognized.

Ready to Build an Outbound System That Actually Works?

We’ve got 2 seats open for our founder-led install this summer.

Just reply with “Let’s build” and we’ll show you exactly what’s broken and how to fix it fast.

Until next time,

Luke

Founder, Atticus